Staff at Sheffield’s state-of-the-art ice rink got stripped to support the city’s bid to be a World Cup host city.
iceSheffield, plus employees at many other facilities operated by Sheffield International Venues, donned their teams’ kit to celebrate 100 days until FIFA announces the hosts of the 2018/2022 World Cups.
Westfield Health, the University of Sheffield, Sheffield and Hallamshire FA, Sheffield City Council and Hallam FM were just some of the other organisations backing the bid.
Councillor Paul Scriven, leader of Sheffield City Council, said: “Thank you to everyone in Sheffield who has got behind the bid and especially behind Wear Your Shirt to Work Day. It’s really good to see all the different shirts that there are in the Sheffield.”
Sheffield2018 has estimated that hosting the FIFA World Cup in the city would bring an additional £160m - £300m revenue for the region’s businesses. It would put the city’s sporting reputation in a global spotlight.
Wayne Coyle, bid director for Sheffield2018, said: “Today is part of a very important week for England and Sheffield so it’s really encouraging to see so many businesses getting involved in the Wear Your Shirt to Work Day.
“It’s only 100 days to go until FIFA announces whether England is successful in hosting the World Cup so the whole city needs to get behind England and Sheffield’s bid by texting ‘England’ to 62018, signing the bid book at Morrisons and shouting about Sheffield’s fantastic sports facilities.”
